December 13th, 2023, Shivanshi Shah
For Gen Z and Millennials, Quick Service Restaurants (QSRs) and coffee aren't just about eating and drinking; they're the secret ingredients that infuse flavour into their daily life. Whether they're out for a fancy dine-in or chilling with a coffee ordered with a tap, these moments are seasoned with a unique touch.
Did you know 18% of India’s Gen Z and Millennials frequent fast-food restaurants several times a month? YouGov’s latest report, 'Bites & Brews: Navigating Gen Z and Millennials' QSR and café preferences' delves into the ever-changing preferences and behaviours of this dynamic group. Crafted from YouGov Surveys and YouGov Profiles data, this report unravels insights on:
- Gen Z and Millennials culinary habits
- Their top choices among QSRs and cafés
- Coffee and tea preferences
- Audience profile of Domino's cravers and Starbucks sippers
Download this report now and understand the vibrant tastes that defines a generation!