December 11th, 2023, Kineree Shah
Juhayna Juices saw the most significant growth of all Egypt brands in Ad Awareness scores for the month of November, according to data from YouGov BrandIndex. The brand was followed by Om Hassan at number two and Dina Farms at number three, making them our top three Advertisers of the Month in Egypt.
Ad Awareness reflects the share of consumers who say they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs. lowest) for the month determines our Advertisers of the Month.
Want critical insights into your brand’s perception, campaign performance and competitive intelligence? Contact us to know more.
Juhayna Juice's Ad Awareness score witnessed a significant increase, rising by 9.3 points from 28.3% on October 28 to 37.6% on November 22. The brand’s support for Gaza by sending dairy and juice products, and their involvement in the government’s initiative to lower prices of essential goods, likely contributed to this rise in awareness. Additionally, Juhayna Juice also signed a cooperation protocol to support Egyptian manufacturers and suppliers aligned with sustainable development goals.
Om Hassan secured the second spot on YouGov's November Advertiser of the Month in Egypt. Its Ad Awareness metric witnessed a 6.7 percentage-point surge, rising from 9.7% on October 26 to 16.4% on November 19.
Ranking third is Dina Farms. The brand experienced a 6.1-percentage-point increase in Ad Awareness, climbing from 18.3% on October 31 to 24.4% on November 22.
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology
YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in Egypt from 26 October to 25 November 2023. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.