AU Shopping Aisle Rivals: Mums vs. Dads - Grocery Trend Report

Over the past three years, there has been a significant shift in the role of dads as the primary supermarket shoppers for their families in Australia. This trend has reshaped the landscape of grocery shopping, prompting brands and supermarkets to rethink their strategies to cater to the diverse needs and preferences of this evolving consumer base.

To illuminate this changing dynamic, the latest report, AU Shopping Aisle Rivals: Mums vs. Dads - Grocery Trend Report, delves deep into the differences between how mums and dads approach grocery shopping. The report explores a range of factors, including:

• Shopping frequency and spending habits: How often do dads and mums shop for groceries? How much do they spend on average?
• Online vs. offline preferences: Do dads and mums prefer to shop for groceries online or offline? What are their preferred online platforms and offline stores?
• Brand preferences and purchase drivers: What are the key factors that influence dads' and mums' brand choices when purchasing groceries?
• Mums vs. Dads: Preferred grocery store ranking