Discover the revolution happening in Hong Kong's supermarkets as more dads take charge of the shopping cart! Our exclusive sector report, "Shopping Aisle Rivals: Moms vs. Dads," unveils the fascinating dynamics shaping the way families shop for groceries.
In the past six years, Hong Kong has witnessed a significant shift in household dynamics, with an increasing number of Dads taking the lead as the family's primary supermarket shopper. Dive into our latest report to explore the attitudes, habits, and preferences that set Shopping Cart Dads apart from the rest!
Here are some key information that you might learn in our report.