October 23rd, 2023, Clifton Mark
A recent survey shows that Canadians are more likely to think they will spend more on groceries in the coming months than consumers in every other market surveyed. This survey comes on the heels of a much higher-than-expected rise in food prices in 2022 and the beginning of 2023.
As shown in the chart above, three in five Canadians (59%) believe they’ll spend more on groceries in the next half-year. This is 13 percentage points above the global average, and more than double the proportion of Danes who see their food bill increasing.
However, food is not the only category where Canadians expect to spend more. Over a third (36%) envision their utility bills rising. Many also predict higher expenditure on clothing (26%), cars (22%) and healthcare products (22%). Few Canadians themselves spending more on discretionary items such as video games (7%), investment products (9%).
Food inflation in Canada has been particularly bad through 2022-2023, with grocery prices rising much faster than general inflation. While it is unclear who is to blame for rising prices, grocery chain CEOs have recently agreed to work with the federal government to stabilize food prices.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 18 markets with sample sizes varying between 509 and 2003 for each market and 1001 for Canada. All surveys were conducted online in July2023. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.