Sustainability in Fashion Part 3: Buy Now Pay Later

More than any other market studied in YouGov’s Sustainability in Fashion series, the US had the highest penetration of Buy Now Pay Later financing among fashion shoppers. In fact, 31% of Americans report that their use of Buy Now Pay Later when buying clothing is increasing, with younger Americans especially taking advantage of new payment options.

Will BNPL take off in the rest of the world? What about with older Americans? Download part three of YouGov’s Sustainability in Fashion report series to understand:

• How popular are Buy Now Pay Later (BNPL) financing options for clothes shoppers in various demographic groups?
• What is the appetite for BNPL in luxury fashion?
• How frequently do shoppers considering BNPL actually buy clothing?
• Which brands do shoppers with interest in BNPL like most?