Sustainability in Fashion Part 2: Real potential for sustainable fashion

More than 7 in 10 global consumers have already purchased or are considering purchasing sustainable clothing, according to new YouGov research. Within the US, 39% of shoppers would consider purchasing sustainable clothing but haven’t yet.

What features and attributes will compel shoppers to convert from considering sustainable clothing to purchasing it? Download part two of YouGov’s Sustainability in Fashion report series to understand:

• Why aren’t shoppers interested in sustainability purchasing sustainable clothing?
• What would convince shoppers to buy sustainable clothing articles?
• What is the demographic and psychographic makeup of sustainable fashion considerers?
• How do you reach and engage them?