October 13th, 2023, Lesley Simeon
In a recently published YouGov piece, we highlighted that nearly half (48%) of all the consumers we surveyed in our multi-market poll reported noticing a rise in out-of-home (OOH) entertainment costs. Given that inflationary pressures in a number of markets across the globe haven’t been kind on consumers’ wallets, we now look at whether or not consumers expect to spend more money on OOH entertainment in the coming months – either as a result of inflation or plans to get out more.
Let’s first get an overview of the survey results.
According to a recent YouGov survey conducted across 17 international markets, essential items take the top spots as consumers most expect to increase expenditure on groceries (46%) followed by utilities like gas and electricity (31%).
Just 13% of consumers across markets say they expect to spend more on OOH entertainment.
Among items consumers least expect to spend more money on, our survey lists video games (6%), streaming subscriptions (8%) and furniture (10%).
Nearly a third of consumers in Hong Kong expect to spend more on OOH entertainment
Hong Kong leads all our markets with the largest proportion of consumers (31%) who expect to shell out more money on OOH entertainment, followed by Spain (20%) and Mexico (19%) in the coming months.
Germany (9%), France (9%) and the US (9%) are among markets who account for the lowest proportion of consumers who are of the same opinion.
Just 12% of consumers in Great Britain expect their OOH entertainment expenses to increase in the coming months. Notably, nearly two-fifths (38%) of Britons report that they are participating less often in OOH entertainment activities than before owing to cost-of-living pressures, according to an earlier published YouGov piece.
In Asia, Indonesia leads with nearly two in ten consumers (18%), India follows at two-percentage points lower (16%) while Singapore records the lowest figures in the region (12%).
As for the Nordics, equal proportions of consumers in Denmark and Sweden (11%) expect to spend more money on OOH entertainment. The corresponding figure in the UAE is 14%.
Explore our living data - for free
Discover more leisure and entertainment content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 509 and for each market. All surveys were conducted online in July 2023. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.