September 5th, 2023, Shivanshi Shah
India's festivals aren't just traditions; they're massive business opportunities. The festive season, stretching from August to December, stands as the pinnacle of brand engagement. As Indians immerse themselves in these celebrations, brands find a unique opportunity to captivate their audience.
YouGov’s latest report, "2023 Festive Insights Unwrapped: ad tactics, eco-consciousness, and shopping dynamics" is a guide to unveil the secrets of festive marketing. Backed by comprehensive data collected through YouGov Surveys from 2,010 urban Indian adults, this report is a treasure trove of insights for marketers.
Discover the core elements of unforgettable festive ads. Our data reveals that social relevance (49%), unique concept (48%), and emotional appeal (46%) are the ingredients that sets a festive ad apart. Notably, the preference for socially relevant ads isn't limited to festive times but extends throughout the year.
This report doesn't stop at creative content. It delves deep into the realm of sustainability and dynamics of festive shopping, from meticulous planning (46%) to spontaneous splurges (34%).
Download this report and get exclusive insights on:
- Ingredient of memorable festive ads
- Impact of celebrity-studded ads
- Green festivities
- Sustainability vs. savings
- Brand impact through social causes
- Profile of an impulse shopper
- Trusted sources for festive offers
- Captivating festive deals