India's Biggest Brand Movers: Mid-year analysis

In this special edition of Biggest Brand Movers, we present a mid-year analysis of the leading brands that emerged as top performers in India between January and June 2023.

Biggest Brand Movers is a monthly feature highlighting the ten brands that have registered statistically significant growth across most brand metrics amongst Indian consumers. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.

In India, the year commenced with Procter & Gamble's Tide Laundry Detergent, securing the leading position as YouGov’s Biggest Brand Mover for the month of January 2023. The beverage company claimed the top spot with improvements across 6 out of the 13 YouGov BrandIndex metrics that were considered. LinkedIn , JioCinema , SonyLIV , and Google Pay, topped the Monthly Biggest Movers in the following months, with positive movement in their consumer perception across most brand metrics.

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Biggest Brand Movers in India (Jan to June)
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Methodology

Data for each month of the Biggest Brand Movers is compared statistically significant score increases across all BrandIndex metrics between Jan and June 2023. Brands are ranked based on the number. The metrics considered are:

Media and Communication Metrics

• Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
• Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
• Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks
• Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

• Quality – Whether a consumer considers a brand to represent good or poor quality
• Value – Whether a consumer considers a brand to represent good or poor value for money
• General Impression – Whether a consumer has a positive or negative impression of a brand
• Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
• Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
• Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

• Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
• Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
• Current Customer – Whether a consumer has purchased a given product or not within a specified period of time

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