July 31st, 2023, YouGov
What are the opportunities and roadblocks in the global adoption of sustainable fashion? Surveys of 12,000 consumers across the US, GB, Germany, Italy and France, reveal that more than 70% globally are thinking about purchasing or have already purchased sustainable clothing.
This new series of reports from YouGov dives into the demographics and trends driving sustainability in clothing purchases, the emerging market opportunities around sustainable fashion, and what the increased adoption of Buy Now Pay Later financing means for the fashion industry.
Download the three reports to understand:
- What are the key motivations and barriers to purchasing sustainable clothing?
- How do you engage and convert shoppers who are considering purchasing sustainable clothing but haven’t yet?
- How is the increasing appetite for Buy Now Pay Later financing for clothing purchases shaping up in luxury markets?
- And much more
The Sustainability in Fashion Report Series is split into three parts.