June 27th, 2023, Lesley Simeon
Last week, British financial technology company Revolut unveiled an Augmented Reality (AR) campaign to promote the launch of its new membership plan called ‘Ultra’. Titled ‘The Ultra Experience,’ the activation enabled people to scan a QR code at the base of a sculpture installed at London’s Covent Garden to unlock an AR experience.
We look at YouGov data to see what Revolut’s current customers in Great Britain think of AR technology.
According to YouGov Profiles, which covers demographic, psychographic, attitudinal and behavioural consumer metrics, Revolut’s customers are more likely than the general British population to say that augmented reality is useful to people due to its real-world applications (64% vs. 48%).
They are also more likely than the general population to agree that technologies like augmented and/or virtual reality allow people to experience products and services before they buy them (64% vs. 51%).
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Tags:
Profiles
Categories:
Agencies, Tech, Financial services/Banking and insurance
Photo by Blake Wisz on Unsplash