June 16th, 2023, Lesley Simeon
In February this year, Lufthansa Group introduced “Green Fares”, a standalone flight fare that includes CO2 emission offsets, instead of offering it as an add-on. Earlier this month, the airline revealed that over 200,000 passengers have opted for Green Fares since February. These fares are applicable for flights throughout Europe and North Africa.
Since the initiative is a part of the carrier’s goal of achieving carbon neutrality by 2050, the Green Fares could go on to apply to other markets in the future. We see what Lufthansa’s current customers or those who might consider flying with the airline (i.e. Lufthansa’s customers) in the US feel about green energy.
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioural consumer metrics - Lufthansa’s customers in the US (55%) are more likely than the general US population (45%) to agree with the statement that they “are willing to pay more for sustainable energy.” Similarly, Lufthansa’s customers in the US are also more likely than the general population to feel that green energy is the future (73% vs. 64%).
Less than half (42%) of the carrier’s customers in the US say they “don’t care if it is ‘green’ energy, as long as it is cheap.” By comparison, a little over half (51%) of the general population shares the sentiment.
The general US population is also more likely than Lufthansa’s customers to say they don’t care what their carbon footprint is (35% vs. 30%).
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by Miguel Ángel Sanz on Unsplash