June 15th, 2023, Lesley Simeon
American job listing platform Indeed laid off 2,200 of its employees (15% of its workforce) in March. Among other reasons, CEO Chris Hyams cited a drop in sponsored job volumes and total vacancies on the platform for the layoff. “With future job openings at or below pre-pandemic levels, our organization is simply too big for what lies ahead,” Hyams explained in a blog post.
News of layoffs across industries have dominated headlines in recent months. Citing looming macroeconomic conditions and the need to target profitability, companies like Google, Amazon, Netflix, Meta, CNN, BuzzFeed and Morgan Stanley are some of the companies that downsized their workforces.
We look at how Indeed's brand health has fared through the years, from the lead up to the pandemic to the post-COVID period.
According to YouGov BrandIndex - which tracks consumer sentiment towards thousands of brands daily - Indeed's Awareness score has considerably improved in both the US and UK.
In both markets, the job portal’s Awareness score - which measures how aware customers are of the brand - has grown from 45% in January 2019 to 62% in May 2023.
We look at YouGov data to see how the company’s brand health has fared in recent years.
Indeed’s Index score in the US - which is a measure of overall brand health taking into account perceptions of Value, Satisfaction, Reputation, Recommend, Quality and Impression - went from a net score of 12 in January 2019 to 15 in May 2023.
In the UK, the score for the employment website grew to a net score of 8 in May 2023 from 5 in January 2019.
In the US, the job site’s Consideration score - which indicates how many consumers are considering visiting an online brand - grew from 14% in January 2019 to 16% in May 2023. In the UK, it rose to 13% in May 2023 from 10% in January 2019.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Indeed’s Index score is a measure of overall brand health taking into account perceptions of Value, Satisfaction, Reputation, Recommend, Quality and Impression and is delivered as a net score between -100 and +100. Its Consideration score is based on the question: Which of the following online brands would you consider visiting? and delivered as a percentage. Its Awareness score is based on the question: Which of the following online brands have you ever heard of? and delivered as a percentage. Scores are based on an average daily sample size of 35584/29461 US/UK adults between January 1, 2019 and May 31, 2023. Figures are based on a 52-week moving average. Learn more about BrandIndex.
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