May 5th, 2023, Lesley Simeon
Financial services provider CoinFlip has launched a new cryptocurrency platform, ‘Olliv’, to make investing in and using crypto easier for consumers. The launch is supported by the ‘Normal People Crypto’ campaign and features a pair of 30-second spots aiming to demystify crypto investing and target ‘regular, everyday’ people.
We look at YouGov data to see what people who currently own digital assets like NFTs and cryptocurrency or who intend to use cryptocurrency in the coming 12 months have to say about advertising (i.e., current or potential crypto users).
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 74% of this group agrees with the statement that they “like seeing real looking people in advertisements.” By comparison, 67% of the general US population agrees.
Similarly, current or potential cryptocurrency users are more likely than the general population to say that “advertising helps me choose what I buy” (73% vs. 45%).
Data from Profiles also shows current or potential crypto users are more likely than the general American population to agree with the statement that they “love seeing that [their] favorite [sports] team has cool sponsors” (71% vs. 38%).
This audience also likes when brands have their own opinion: they are more likely to believe that brands should be able to express how they feel on a topic (70% vs. 57%).
Explore our living data - for free
Discover more banking and insurance content here
Want to run your own research? Run a survey now
Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.
Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
Photo by Kanchanara on Unsplash