April 11th, 2023, Lesley Simeon
Adobe has launched its own AI image generator tool, Adobe Firefly. The company has released the first two tools of its “family of creative generative AI models." One of these tools allows users to type in prompts and create images, and the other generates AI-powered stylized text.
The tools will initially launch as a public beta version with plans to eventually integrate it into the company’s wider suite of products.
With Adobe launching its own AI-powered tools, we look at what its users think of artificial intelligence.
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 66% of Adobe’s users in the US agree with the statement that they “think in the future, artificial intelligence will help humans in most of their daily tasks.” In comparison, 58% of the general US population agrees with the statement.
Similarly, 47% of Adobe’s users agree with the statement that they “think artificial intelligence is just the next step in evolution.”
Adobe’s customer base is cautious about AI’s development though. This group is more likely than the general US population to agree with the statement that “we have to pay attention so that the development of artificial intelligence doesn’t get out of hand” (77% vs. 72%).
In Great Britain, Adobe users’ AI-related views are similar to those of their American counterparts. For instance, 65% of Adobe’s users in Britain agree with the statement that they “think in the future, artificial intelligence will help humans in most of their daily tasks.” Another 46% agree with the statement that they “think artificial intelligence is just the next step in evolution.”
But most of Adobe’s users (70%) in the country agree with the statement that “we have to pay attention so that the development of artificial intelligence doesn’t get out of hand.”
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US and GB is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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