March 29th, 2023, Lesley Simeon
Global advertising agency network, FCB, has welcomed Ayanna Jackson into its newly created role of senior vice president, global inclusion strategy. Jackson, who was most recently executive vice president, DE&I (Diversity, Equity & Inclusion) and education at the American Advertising Federation - will reportedly be working to increase scale, impact and connectivity of FCB’s DE&I initiatives and related work globally.
But what does adland - along with those working in the media sector - feel about matters concerning diversity and inclusion?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a majority (79%) of respondents who work in media/marketing/ advertising/PR and sales (i.e., media professionals) agree with the statement, "institutions should have policies in place that support diversity and inclusion in the workplace.” These respondents are more likely than the general US population (69%) to agree with the statement.
Further, Profiles data suggests that 24% of media professionals strongly support organizations giving preference to people from certain racial backgrounds to encourage diversity and equality. Similarly, 26% of these professionals somewhat support such affirmative action.
By comparison, 14% of the general US population strongly supports organizations giving preference to people from certain racial backgrounds to encourage diversity and equality.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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