March 17th, 2023, Lesley Simeon
On March 28, 2023, Apple will launch ‘Apple Music Classical’ - its music streaming service devoted to classical music. Launching as a standalone release in the App store and bundled with the Apple Music subscription, the app will offer listeners access to over five million classical music tracks, new releases in high-quality audio and composer bios amongst other features.
But as Apple prepares to launch this, how popular is the classical music genre amongst its current customers?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 30% of Apple’s current customers in the US say Classical is their favorite music genre - marking a clear target audience for Apple’s latest offering. Classical is a favorite amongst 26% of the general US population as well.
When it comes to online music services, 45% of Americans who say classical is one of their favorite genres of music use YouTube. Spotify is used by 32% of classical music-listening respondents, while Amazon Prime Music (30%), Apple Music (20%) and Pandora (20%) are the other top choices.
Further, 14% of respondents who say classical is one of their favorite music genres don’t use any online music services.
With Apple now bringing out a dedicated app for classical music, it’ll be interesting to see how many listeners of this genre flock to Apple Music over time.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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