March 17th, 2023, Lesley Simeon
General Motors (GM) is reportedly working on a virtual assistant, powered by the artificial intelligence models behind OpenAI’s ChatGPT. GM’s vice president, Scott Miller, has detailed how the chatbots could go “beyond voice commands currently used in vehicles.” For instance, the technology could assist drivers with information on how to change a flat tire or what action to take in response to diagnostic light appearing on the vehicle’s dashboard.
What do GM’s current customers feel about artificial intelligence and using digital assistants?
Data from YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - shows that GM customers are more likely to be skeptical of AI than the general US population.
A majority (81%) of GM’s consumers agree with the statement that they “have to pay attention so that the development of artificial intelligences doesn’t get out of hand.” A little over half of them (54%) also agree with the statement that “in the future, artificial intelligence will help humans in most of their daily tasks.”
Profiles data shows that 63% of GM’s current consumers agree with the statement “increasing reliance on digital assistants is dangerous to society.” But at the same time, nearly half of them (46%) also agree with the statement that “being able to give verbal commands to digital assistants is such a time saver.” At 53%, the general US population is more likely to agree with the statement.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.
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