Understanding the Indian Alco-Bev consumer

If you’ve ever been curious about the drinking habits of urban Indians, YouGov’s latest report, ‘How are urban Indians drinking and buying alcohol?’ has all the answers. According to YouGov’s report, 64% of urban Indians said that the younger generation is much more accepting of alcohol consumption than the previous generations.

The increase in acceptance of drinking alcohol has also given way to the rise of different types of drinkers. With 38% of urban Indians identifying themselves as ‘social drinkers’, many brands have been emerging to meet the growing demand of each type of consumer. But how are urban Indians discovering new alcohol brands in 2023 in this new environment?

Download the latest report, ‘How are urban Indians drinking and buying alcohol?’ to get meaningful and actionable consumer insights that can help your brand reach out and grab the attention of the urban Indian alco-bev consumer.

The report includes:

• India’s favourite alcoholic beverages
• Factors that trigger new brand or variant purchase
• How consumers discover new alcohol brands
• Alcohol descriptors which are mostly like to trigger consumption.