GB: ASOS, Capital One partner to launch a credit card – How do ASOS’ shoppers make payments?

British online fashion and cosmetics brand, ASOS, has partnered with American bank holding company, Capital One, to launch a credit card. Available to “eligible shoppers” later in 2023, customers can use the card to avail features such as Section 75 protectiona on purchases exceeding £100 when they shop using the credit card.

But which payment methods do the online-only retailer’s customers currently use?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a majority (91%) of ASOS’ customers use debit cards to complete their online purchases. A majority of the general British population (73%) also prefers debit cards when shopping online.

Amongst ASOS’ customers, PayPal (59%), credit cards (44%), Apple Pay (34%) and buy now, pay later (22%) are the other top choices when making online payments.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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