GB: Ferrero Rocher launches ice cream range - How fond are current customers of the frozen dessert?

Ferrero Rocher UK has teamed up with sister brand, Raffaello, to launch a new range of premium ice creams. The range includes a trio of flavours - Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello. Targeted at ‘younger adults’, the ice creams will be available at Sainsbury's, Morrisons and Tesco next month retailing at £2.00 for a single stick and £4.75 for a pack of four.

How often do Ferrero Rocher customers consume ice cream? 

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - a quarter of Ferrero Rocher’s current customers eat desserts or ice cream bought from a shop once a week. Just above a fifth (21%) eat shop-bought desserts or ice cream several times a month, while 18% of them do so once a month. 

In comparison, 28% of the general Great Britain (GB) population eats store-bought desserts or ice cream “less often”, while two in ten (20%) consume such items several times a month. Similarly, 17% of the general population eat desserts or ice cream bought from a shop once a month.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for GB is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles. 

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