US: Zoom announces layoffs – Has it seen more, or less customers in the last few years?

Citing the need to adapt to the “uncertainty of the global economy”, videotelephony software developer, Zoom, has announced its plans to lay off 15% of its workforce. In a blog post announcing the layoffs, Zoom CEO, Eric S Yuan notes that the company had to “staff up rapidly to support the quick rise of users on our platform and their evolving needs” during the pandemic. Yuan believes the company fell short in not taking as much time as they should have “to thoroughly analyze our teams or assess if we were growing sustainably, toward the highest priorities.”

With the worst of the pandemic in the past when people had to rely on video calls to stay connected, are Americans finding use or value in Zoom still?

According to BrandIndex - which tracks consumer sentiment towards thousands of brands daily - Zoom’s Value and Current Customer scores have gone down in the last few years.

The Value score - which measures whether the brand represents poor or good value for customers’ money - hasn't changed much, going from a net score of 17 to 16 in the observation period of January 1, 2021 to February 14, 2023.

In the same period, Zoom’s Current Customer score has gone down from 16 to 11.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. Zoom’s Value net scores are based on the question: ‘Which of the following brands represents good value for money?’ and delivered as a net score between –100 and + 100. Zoom’s Current Customer scores are based on the question ‘Have you purchased or subscribed to services from any of the following brands in the last 12 months’ and delivered as a percentage. Scores are based on an average daily sample size of 8,123 US adults between January 1, 2021 and February 14, 2023. Figures are based on a twelve-week moving average. Learn more about BrandIndex.

Photo by Iyus sugiharto on Unsplash