December 15th, 2022, Kineree Shah
Dettol was the most talked-about brand in the KSA in November, followed by WhatsApp at number two and Al Mamlaka, Riyadh in third place. According to YouGov BrandIndex data, which tracks brand perception among consumers on a daily basis, these three brands saw the highest increase in Word of Mouth exposure during November, making them our top three most talked-about brands in the KSA.
WOM asks consumers if they have talked about the brand with family or friends in the previous two weeks and based on the scores for the month, we determine our most talked-about brands.
Dettol witnessed a rise of 8.5 percentage points from 28.3% on November 2 to 36.8% on November 22. This brand ranks number seven on YouGov’s Global Best Brand Rankings for KSA this year.
Ranking number two on our list is WhatsApp which witnessed a rise of eight percentage points from 33.9% on November 1 to 41.9% on November 23. The messaging app has rolled out a host of new features including doubling group chat size and file transfers of up to 2 GB.
At number three we have Al Mamlaka or Kingdom Tower situated in Riyadh. Developed by Prince Al-Waleed bin Talal, it is the third-largest building in the world and houses lavish malls, hotels, offices and apartments. The brand witnessed a rise of 7.3 percentage points from 10.7% on November 5 to 18% on November 24.
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Methodology
YouGov BrandIndex collects data on thousands of brands every day. A brand’s Word of Mouth score is based on the question: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?” Data from surveys of adults aged 18 years and above residing in the KSA from 1 November to 30 November 2022. Word of Mouth scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.
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