Anticipating the future of finance in APAC

YouGov’s latest financial report on the APAC region explores the impact of decreasing disposable income on household living standards and financial activities. With more than 4 in 10 respondents reporting a decrease in disposable income over the past 12 months, it is essential to understand how consumers are coping with the financial pressures.

The act of saving money remains the most popular financial activity in APAC, with nearly half of the population in Hong Kong and Singapore having invested in their savings. This highlights the region's strong emphasis on saving, surpassing the global average of 33%.

The report uncovers financial activities in APAC:

• Household living standards across the region
• Financial outlook for household living standards
• Age group and income level analysis
• What financial activities are consumers keeping and which are going
• Savings, Investments, Loans and Insurance
• How can financial institutions help provide financial support and guidance

Download full report: Anticipating the future of finance in APAC

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