February 28th, 2023, Deeksha Raina
Who are Saudi's Theme Park Enthusiasts?
The entertainment industry in Saudi Arabia has witnessed a dramatic transformation over recent years. GEA and the General Commission for Audiovisual Media are undertaking several initiatives to elevate the sector. In Jan 2023, Saudi Arabia’s General Entertainment Authority issued licenses for more than 24 theme parks and 421 entertainment centres.
YouGov's latest research digs deep into Saudi residents who like visiting theme parks in their free time. 59% of this segment said they prefer visiting local attractions, and 75% used Youtube last month.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting data on thousands of variables from Saudi panellists, entertainment companies can better understand who these theme park enthusiasts are and how to reach them.
Download the Profile Peek report now to learn about this segment:
- Demographics
- Hobbies
- Social media usage
- Viewpoint on visiting attractions
- Most considered eateries
- Outlook towards advertising and sponsorship