February 7th, 2023, Shinmin Bali
Next week, the Philadelphia Eagles will face off with the Kansas City Chiefs for Super Bowl 2023 in Glendale, Arizona. International popstar, Rihanna, will be headlining the halftime show, as announced in September 2022.
What is the chatter around the sporting event like, in the lead up to it?
According to YouGov BrandIndex - which tracks consumer sentiment towards thousands of brands daily - the chatter is on an upward swing.
Super Bowl’s Buzz score - which measures whether consumers are hearing more positive or negative things about the brands - has grown from a net score of 6 on September 1, 2022 to 15 on February 1, 2023.
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Methodology: YouGov BrandIndex collects data on thousands of brands every day. NFL Super Bowl’s Buzz score is based on the question: Over the past two weeks, which of the following retailers have you heard something positive/negative about? and delivered as a net score between -100 and +100. Scores are based on an average daily sample size of 5,384 US adults between September 1, 2022 and February 1, 2023. Figures are based on an eight-week moving average. Learn more about BrandIndex.
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