January 25th, 2023, Shivanshi Shah
The YouGov Hotel Advocacy Rankings 2023 reveals the Hotel brands that score higher in terms of recommendation amongst their customers. These rankings are based on the data from our always-on brand tracker, YouGov BrandIndex which tracks thousands of brands in MENA across 16 vital brand health metrics.
Burj Al Arab takes the top spot in the UAE whereas Hilton leads the KSA’s list of the most recommended Hotel brands among its customers.
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Top 10 Hotel Advocacy Rakings in the UAE --> click to enlarge
Top 10 Hotel Advocacy Rakings in KSA --> click to enlarge
Methodology
YouGov's Hotel Advocacy Rankings 2023 show the Hotel brands with the highest Recommend scores amongst their customer between 1st Jan 2022 and 31st Dec 2022. The scores are online representative of the general population of adults (18+) in the UAE and KSA. Every brand in the ranking has a minimum sample of 100 and has been tracked for at least six months, with all scores being rounded to a single decimal place.
YouGov’s Hotel Advocacy Rankings 2023 is based on the data from our always-on brand tracker, YouGov BrandIndex, which enables us to consistently and accurately measure consumer perception and attitudes towards thousands of brands in MENA.