January 18th, 2023, Lesley Simeon
British luxury department store, Harrods, is testing an in-store recycling scheme at one of its H Beauty stores. A three month trial, the scheme encourages customers to return a minimum of five used beauty items, fragrance bottles and skin care products in exchange for a range of beauty experiences and benefits, both online and in-store. The recycling pilot is affiliated to the retailer’s rewards programme and will provide shoppers points, offers and discounts on beauty treatments as well.
Does Harrods’ recycling programme align with customers’ attitudes towards recycling?
According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - most of Harrods’ current consumers (87%) agree with the statement that they “always make an effort to recycle.” The general Great Britain (GB) population nearly mirrors this sentiment, with a majority (90%) agreeing with it.
Data from Profiles shows that 30% of Harrods shoppers agree with the statement that they “want to recycle but it takes too much of an effort” out pacing the general GB population (22%). A recycling trial such as this might appeal to people who want to make good their recycling ambitions.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.
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