Profile Peeks: India's financial risk takers
January 10th, 2023, Shivanshi Shah

Profile Peeks: India's financial risk takers

The Financial Services industry has seen bold reforms in the last 15 years, and it will continue to be a focus industry for India’s economic development. While the Industry is set to further flourish in the coming years, little is known about the lives of the consumers who play a significant part in the growth of this sector. YouGov’s latest Profile Peeks looks into the behaviour and preferences of people who contribute a significant amount to this Industry – the risk takers.

19% of urban Indians definitely agree with the statement ‘I don’t mind taking risks with my money’. Want to understand what makes this segment of the population tick? Using YouGov Profiles, a proprietary audience profiling platform, you can understand who these 'Risk takers' are, what they are looking for, where to reach them, and much more.

Our data shows that 45% of this segment would like to take risks in the stock market, and 32% are interested to pay for direct stock advisory.

Download our latest report and discover:

  • Key demographic insights for this audience group
  • Their current investment behaviour
  • Financial platforms they would consider investing through
  • Difficulties they are facing with their investments
  • Their media consumption habits

Download Report