YouGov's Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
Alokozay is the Biggest Brand Mover in the UAE for November. The beverages brand marked improvements in 6 YouGov BrandIndex metrics out of the 13 that are considered. Marriot, Booking.com, Emirates NBD, and Lipton - Yellow label are the next four brands with positive movement in their consumer perception across most brand metrics.
Top 10 Biggest Brand Movers in the UAE
(September Vs. October) --> click to enlarge
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Methodology
Data for the Biggest Brand Movers compares statistically significant score increases across all BrandIndex metrics between the current and the previous month. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. The metrics considered are:
Media and Communication Metrics
Brand Health Metrics
Purchase Funnel Metrics
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