Saudi Arabia’s most talked-about brands for October 2022

Al-Nahdi saw the largest growth this month in terms of Word of Mouth (WOM) in the KSA according to data from YouGov BrandIndex – a consumer intelligence tool that tracks brand perceptions across 16 metrics. Lulu Hypermarket ranked number two and chocolate-maker Cadbury came in third.

Our Word-of-Mouth metric asks consumers if they have talked about the brand with family or friends in the previous two weeks and the scores for the month determine our most talked-about brands.

Al-Nahdi saw a rise of 9.2 percentage points from 20.8% on October 1 to 30% on October 22. The retail pharmacy giant raised $1.36 billion in the country's biggest IPO earlier this year. They also inaugurated a sprawling 250,000 square meter smart distribution center.

Lulu Hypermarket, which is number two on our list, saw a rise of 6.8 percentage points from 14.7% on October 3 to 21.5% on October 31. The company opened its latest Hypermarket in the Eastern Province of Saudi Arabia, where it will be selling a range of “Free From” foods, pet foods and seafood.

Ranking third on our list is Cadbury, which witnessed a rise of 6.6 percentage points from 5.3% on October 3 to 11.9% on October 31. The brand recently launched a new product called Cadbury Miniatures with new flavours including sea salt and almond.

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Methodology

YouGov BrandIndex collects data on thousands of brands every day. A brand’s Word of Mouth score is based on the question: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?” Data from surveys of adults aged 18 years and above residing in the KSA from 1 October to 31 October 2022. Word of Mouth scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.