Which banks are Americans most likely to consider when opening a bank account?

Data from YouGov Profiles shows 12% of Americans are looking to open a savings account in the next 12 months. So which banks are the public most likely to consider opening a bank account with?

According to YouGov BrandIndex – a consumer intelligence tool that tracks brand perception across 16 metrics - Chase Bank has the highest Consideration score between August to November 2022, gaining the number one spot in our list.

Consideration score is calculated by asking consumers, if they were in the market to open a bank account, which bank they would consider. Chase Bank recently announced it will give its Secure Banking customers early access to their direct deposits. The second place is secured by Revolut which has recently surpassed 25 million customers worldwide. The fintech platform is launching an app that will allow its users to transfer money cross-border for free. It saw a growth of 18.3% in its Consideration score among Americans.

On number three is USAA with 17.6%. The banking giant recently gave 10 military families' cars as a part of their 100th anniversary. Capital One Bank ranks number four at 17.3%, a marginal difference with USAA. The top five table is closed by Navy Federal Credit Union at a Consideration score of 16%.

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Methodology

YouGov BrandIndex collects data on thousands of brands every day. The Consideration score is based on the question: When you are in the market to open a bank account (e.g., checking/ saving account, credit card/ loans) from which of the following would you consider opening an account? and delivered as a percentage. Scores are based on an average daily sample size of 406 to 7823 US adults between August 18 to November 17, 2022. The figures are based on a four-week moving average. Learn more about BrandIndex.