How Extreme E has been working with YouGov Sport to garner information about their audience

YouGov Sport provides Extreme E with expert insights to understand their audience and potential markets.

Extreme E is a radical new electric off-road racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues.

The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

Since its inception in 2018, Extreme E has been working with YouGov Sport to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov Sport have provided continuous analysis of the media and sponsorships landscapes.

Client testimonial

“As a start-up it is essential for Extreme E to understand its audience and potential markets, and YouGov Sport has been instrumental in defining that. It has delivered data and insights that have helped shape our strategy to ensure our product is both relevant and interesting.”

- Ali Russell, Chief Marketing Officer, Extreme E

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