November 30th, 2022, Deeksha Raina
With inflation rising and the cost of living increase, many Indians are making financial resolutions for the year ahead. According to YouGov data, 34% of urban Indians said they plan to save more money next year. This sentiment can be attributed to some extent to the post-Diwali gloom. This year was also the first physical Diwali after two years of the pandemic so Indian consumers would have gone overboard with their spending.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform, marketers and researchers can understand who these 'Savers' are, what they are looking for, where to reach them, and much more.
Our data shows that 42% of this segment would like to take risks in the stock market, and 43% believe that being insured for everything is very important.
Download YouGov's latest Profile Peek and discover unique insights into urban Indian 'Savers' :
- Key demographic insights for this audience group
- Their outlook towards investment and insurance
- Financial brands they are considering the most
- Their media consumption habits