YouTube tops YouGov’s Best Brand Rankings 2022 in India

Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of +2.5 to its year-on-year brand health score.

YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians. The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health that indicates how well a brand is delivering against its brand promise on key attributes and is calculated by taking the average of the Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected in BrandIndex.

Google moves down one spot to second (with a score of 54.9), and WhatsApp moves up to third (53.9) with a considerable increase in its year-on-year score.

E-commerce giant Amazon moved down one spot to fourth, but its video-on demand platform Amazon Prime moved out of the list this year. Flipkart enhanced its brand perception over the past year but moved down three places in the 2022 rankings - to ninth (40.8).

Many new brands make up the top ten list this year. Amul is fifth in the list of 2022 Best Brands, with a score of 49.5. Tanishq follows in sixth (42.2), Cadbury Dairy Milk in seventh (41.3) and Dettol Disinfectant in eighth (40.9). Zomato rounds up the top ten in tenth (40.0).

The rankings also show the brands that have improved the most over the past 12 months. Air India is the most improved brand of the year, with a change in score of +7.1.

Telegram is the second-best mover with a change in score of +5.2, along with other social media platforms such as Instagram (change in score +3.9) and WhatsApp (+3.5).

Smartphone brands like Realme (+4.0) and global electronics company Apple (+3.4) appear in the list of improvers.

Myntra (+3.3), Booking.com (3.0), Tata Motors (+2.8) and Flipkart (+2.7) are other brands to appear in India’s 2022 top ten Improvers list.

Methodology
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation scores for the full year.

The Index Rankings chart shows the brands with the highest average Index scores between September 28, 2021 and September 27, 2022. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative).

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.