November 16th, 2022, Georgia Dean
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
YouGov Best Brand Rankings 2022 Top Ranked: Ireland
In Ireland, the best brand is Samsung with 52.6 score, followed by Lidl with a score of 47.6. Netflix and Guinness take the third and fourth place with a score of 47.5 and 45.1 respectively. The top 5 is completed with Aldi scoring 44.7
YouGov Best Brand Rankings 2022 Top Improvers: Ireland
Screwfix claims the top improvers in our Best Brand Rankings with an increase of 3.9. Booking.com follows up with an increase of 3.7. The third and fourth place are Dunnes Stores and Birra Morreti with an increase of 3.5 and 3.1 respectively. The top 5 is completed by Whatsapp as they have an increase of 3.
Download the rankings in 40 other countries here.
The data comes from BrandIndex - our real-time and continuous monitoring tool for brands and all the speeches dedicated to them.
These rankings are based on the Index score (average of the Impression, Quality, Value for Money, Satisfaction, Recommendation and Employer Brand indicators).
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Methodology
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between September 28 2021 and September 27, 2022. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representative).
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
For this year’s global list, YouGov used data from 54 markets – data from markets that cover three sectors or fewer were not counted in the top 10. The rankings use the Index score which assesses overall brand health. It takes into account perceptions of a brand’s reputation and whether consumers would recommend the brand to others, as well as whether it represents good value and quality.
About YouGov
YouGov is an international research and data analytics group.
Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.
Each day, our highly engaged proprietary global panel of over 15 million members provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.
With operations in the UK, Americas, Mainland Europe, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.