November 16th, 2022, Shivanshi Shah
Saudia (Saudi airlines), the flag carrier of Saudi Arabia continues to be the top-ranked brand in YouGov’s 2022 Best Brand Rankings for Saudi Arabia, with a score of 53.5. YouGov’s latest rankings reveal the Top 10 brands in terms of overall brand health according to consumers in Saudi Arabia.
The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
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Adidas came in second followed by Al baik, the fast food restaurant chain, and Almarai the Saudi multinational dairy company which came in third and fourth this year respectively. Alrajhi Bank, Apple, Dettol YouTube, Samsung, and Apple phone brand – iPhone were seen entering the top 10 this year as well.
The rankings also show the brands which have improved the most over the past 12 months. TikTok is the most improved brand of the past year, with a change in score of +7.5.
Stc pay is second on the list of improvers, followed by Qatar Airways. KFC climbed the movers' list from last year’s eighth position to fifth this year with a change in score of 5.3, followed by Kiri, Amazon, noon, Amazon Prime, Apple pay, and last year’s top improver brand STC Saudi Telecom.
Methodology:
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between 26 September 2021 and 27 September 2022. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representatives).
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
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