November 16th, 2022, Shivanshi Shah
The video-sharing and social media platform YouTube has become the top-ranked brand in YouGov’s 2022 Best Brand Rankings for India, overtaking its parent brand Google with a score of 56.2. YouGov’s latest rankings reveal the Top 10 brands in terms of overall brand health according to urban Indians.
The rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Want to know your brand's score and where you stand with your competitors? Get in touch now!
Google came in second this year, while WhatsApp claimed the third rank. Technology giant Amazon came in fourth place, followed by Amul, India’s leading dairy company.
Another new entrant on the list is Tanishq. The jewellery brand has made large strides over the past year, securing a place in the 2022 Top 10 rankings. E-commerce giant followed by Cadbury Dairy Milk, Dettol, Flipkart, and Zomato.
The rankings also show the brands which have improved the most over the past 12 months. Air India is the most improved brand of the past year, with a change in score of +7.1.
Telegram claimed the second spot, followed by Realme.
Meta platform’s Instagram and WhatsApp were the fourth and fifth most improved brands this year, with a +3.9 and +3.5 change in score, respectively. Booking.com saw a rise in popularity after being T20 World Cup’s official accommodation partner. Its positive effect can be seen with an +3.0 score improvement. Tata Motors came ninth, followed by Flipkart.
Methodology:
The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between 26 September 2021 and 27 September 2022. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. To be included in the improver list, the variance must be positive. Both scores are representative of the general population of adults 18+ (some are online representatives).
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months to appear in the Improvers tables.
Want to know your brand's score and where you stand with your competitors? Get in touch now!