Global Best Brand Rankings 2022: Mexico
Colgate tops YouGov’s Best Brand Rankings 2022: Mexico
YouGov analysis reveals Colgate as the best ranked brand among consumers in Mexico.
YouGov Global Best Brand Rankings are based on scores taken from YouGov BrandIndex – our industry-leading brand health tracker. The metric used is Index: a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.
In Mexico, the top ranked brand was Colgate, with an average score of 64.1. Up from third place in 2021's rankings, Meta's WhatsApp placed second in Mexico, securing an aggregate Index score of 56.5 between September 2021 and September 2022. Falling from first position in 2021, but ever-resonant and popular, Netflix places third with a score of 55.9. Rounding out the top five in Mexico are Nike and Aspirana, with scores of 54.6 and 50.3 respectively.
HBO Go is the most improved brand in Mexico
Streaming services made great strides with Mexican consumers in 2022, with OTT brands ranking as the top three most improved brands across all sectors measured in YouGov BrandIndex.
While Netflix still holds the crown, ranking as the third most popular brand overall in Mexico, HBO Go (+5.7), Parmount+ (+5.4), and Amazon Prime Video (+4.9) all made major headway in the last year. Amazon Prime Video topped last year's Mexico brand improvers list, and has seen sustained improvement.
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Methodology
The brands in YouGov Global Best Brand Rankings were ranked based on the Index score, which measures overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
The Best Brand Ranking charts show the brands with the highest average Index scores between September 28, 2021, to September 27, 2022. The Best Brand Improvers charts rank the brands with the highest increase in index scores, comparing scores from the previous 12-month period.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 18 months to appear in the Improvers tables.
Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.