October 31st, 2022, Bhavika Bansal
The staggering impact of COVID-19 has led to a growing positive demand for health insurance across the world. The global health insurance industry is projected to grow from USD 2,088.5 billion in 2021 to USD 3,038.6 billion in 2028. In the US alone, the health insurance industry saw a significant increase in its net earnings to $31 billion in 2020 compared to $22 billion in 2019.
It’s clear that many Americans see health insurance as an essential service; more than two-thirds of US adults (67%) agree that the federal government should make sure everyone has health insurance.
However, despite its very tangible and direct impact on quality of life, health insurance is also a significant expense for many. While policies and reputation are important to the customers of health insurers, value for money is also a key consideration.
So which US health insurance providers offer the best value for money according to US adults?
Data from YouGov BrandIndex reveals that with 33.6 points, the for-profit insurance company Humana registered the highest average Value score between October 2021 and September 2022. Value score tracks whether consumers think a brand represents a good or poor value for money.
Kaiser Permanente Insurance comes in a distant second, scoring 24 points, followed by UnitedHealthcare Insurance in third place with a score of 20.6.
As we move down the table, the gap between the insurers’ Value perceptions narrows. Blue Cross Blue Shield (17.2) secures fourth place followed closely by Aetna (15.4) and Anthem Blue Cross (15.1).
Multination healthcare and insurance company Cigna (9.8) and the Blue Shield of California (9.3), round out the list of top US health insurance brands by value for money.
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Methodology (YouGov Profiles): YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative of the online population and weighted by age, gender, education, region, and race. Learn more about Profiles.
Methodology (BrandIndex): YouGov BrandIndex collects data on thousands of brands every day. Value score is based on the question: Which of the following brands do you think represents good/poor value for money and delivered as a net score between –100 and + 100. The data is based on the interviews of US adults aged 18+ between October 1, 2021, and September 30, 2022. The figures are based on a four-week moving average. Learn more about BrandIndex.