October 24th, 2022, Tove Keldsen
How many are willing to invest and consider themselves environmentalists, and how does the eco-investor distinct from the regular investor across the Nordic countries?
YouGov's financial service report shows that when picking a financial services provider, the company’s ethics (27%) and sustainability (24%) play an essential role for global consumers.
In a new study, YouGov segments and profiles various consumer categories in the Nordics based on their willingness to invest and whether they view themselves as environmentalists.
The study shows that among Nordic consumers with a high or middle household income, 17% can be considered eco-conscious investors. In contrast, 30% can be classified as regular investors.
Uncover demographics, attitudes, and behaviors of eco-conscious investors in Sweden and Finland and regular investors in Denmark and Norway. Find out how these investor groups consume media and how to reach them.