September 29th, 2022, Bhawna Singh
YouGov analysis reveals MakeMyTrip is the top-ranked travel brand in YouGov’s Travel Brand Rankings 2022 in India among budget travelers, defined as those who set a travel budget and do their best not to go over it.
The rankings data is drawn from our daily brand and destination tracking tools, BrandIndex and DestinationIndex which continuously measure the public’s perception of travel brands and tourist hotspots around the globe. The Rankings were compiled using the Consideration score, which measures whether a consumer will consider purchasing from a brand calculated by taking the average net score for the year, from 1st July 2021 to 30th June 2022. For India, Airlines and Hotels & Booking sites were considered, along with destinations tracked by Destination Index.
Coming in second in the 2022 Travel rankings is Air India, with a Consideration score of 45.5. Other domestic airlines to feature in the top ten list are Indigo in third (39.3), Spice Jet in sixth (23.8), while UAE-based Emirates is placed in fifth (25.4).
OYO takes the fourth spot (26.3), and Taj Hotels & Palaces occupies the eighth position, with a score of 18.5.
Many booking sites appear in the rankings, such as Goibibo in seventh (22.9), Trivago in ninth (18.4), and Yatra rounds off the top ten list in tenth (17.6).
YouGov also revealed the top ten destinations among urban Indian budget travelers. Goa is the most considered destination by urban Indians, with a score of 32.9.
The top ten list is dominated by domestic locations such as Himachal Pradesh (32.4), Kerala (25.9), Uttarakhand (24.0), Rajasthan (23.3) and Tamil Nadu (17.9).
Other than these, many international destinations feature on the list, such as Maldives (24.5), Dubai (23.4), Singapore (20.5), and Switzerland (20.1).
Methodology:
YouGov’s Budget Traveler Travel & Destination Rankings 2022 is based on data from our always-on brand tracker, YouGov BrandIndex and destination tracker, YouGov DestinationIndex. Both travel brands and destinations are tracked daily in India, enabling us to consistently and accurately measure consumer attitudes towards those brands (organizations in the travel industry and countries tracked in a dedicated YouGov BrandIndex sector survey).
The rankings show the travel brands and destinations with the highest Consideration scores between July 1st, 2021 and June 30th, 2022. The scores are mostly representative of the general population of urban Indian adults (18+). Every brand in the ranking has a minimum sample of 100 and has been tracked for at least six months, with all scores being rounded to a single decimal place.