July 29th, 2022, Janice Fernandes
Hyundai registered the biggest increase in Ad Awareness for July 2022 of all the auto brands we track in the US, making it the Auto Advertiser of the Month. According to data from YouGov BrandIndex, which tracks perceptions toward brands daily, the South Korean carmaker saw an improvement of 3 percentage points, going from 14.2 on June 26 to 17.2 on July 24.
The carmaker released its latest ad, "County Fair”, showcasing the new 2023 Hyundai Palisade. The commercial highlights the luxury features of the SUV while a family is driving to a fair.
Data also reveals that Hyundai saw its Consideration score, which tracks the brands consumers would most likely consider purchasing the next time they are in the market, rise slightly during the same period. Its score increased from 14.7 to 15.3, indicating the brand may soon be gaining new customers too.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in US from June 26 and July 25. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.
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