June 8th, 2022, YouGov
Thanks to inflation, a supply chain crisis, and myriad other factors, the global cost of living crisis has seen consumers report increases to their day to day living expenses in a number of areas. While headlines in some markets have focuses on rising utility bills, it’s worth looking at where day to day expenses have risen for other products and services.
Data from YouGov shows that, across 18 global markets, the public are most likely to have seen an uptick in the price of food (74%), with household products a distant second (47%). A third also say they’ve noticed a significant increase in the product prices of cars (33%), clothes/accessories (31%), and electronics/tech products (31%), with nearly as many saying they’ve seen an uptick in the cost of beauty products (29%) and travel products (28%).
At the lower end of the scale, over a fifth of consumers have noticed an uptick in the price of alcohol (23%) and telco services (22%). Perhaps most tellingly, just 8% say they haven’t noticed an increase in any of these categories – suggesting that the majority are feeling (or noticing) the squeeze in at least some of these areas.
The data is based on the interviews of adults aged 18 and over in 18 markets with sample sizes varying for each market. All interviews were conducted online in April 2022. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.