May 30th, 2022, Hoang Nguyen
Smartphones have redefined shopping in recent years. With the tap of a few buttons,, consumers can look for ideas, get information and make decisions virtually anytime and anywhere, without so much as seeing a retail store.
In fact, data from YouGov Global Profiles—an audience intelligence tool with attitudinal and behavioral consumer data across 43 markets—reveals that more than two in five people around the world use their phones to shop online every day (45%).
Daily mobile shopping is particularly popular in APAC markets (51%), with Thailand (56%), Singapore (55%), Malaysia (54%) and China (54%) exhibiting the highest levels of engagement globally. Japan, however, is the least likely APAC market to participate in daily mobile shopping (24%).
In the Americas, 40% of respondents in Mexico, 33% in the US and 29% in Canada say they shop online with their phones every day.
Mobile shopping on a daily basis in Europe is highest in Romania (44%), Italy (41%), Ireland (41%), the Netherlands (40%), and Spain (40%). By comparison, Switzerland, France and Belgium are the least likely European countries to say they shop online with their phones every day. Close to two in five Britons say they participate in mobile shopping daily (38%).
Saudi Arabia and the UAE lead the MENA region in mobile ecommerce with 42% of respondents in each market saying they shop on their phones on a daily basis.
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