May 27th, 2022, Christien Pheby
Mercedes-Benz is the US Automotive Advertiser of the Month for April. With Ad Awareness scores – a measure of whether consumers have seen an advertisement for a brand in the previoius two weeks – rising from 10.0 to 12.0 (+2.0) over the month of April, it beat out every other automaker, gasoline, tire, and other auto-adjacent brand in our index.
Last month, the German automaker released a series of videos in the US highlighting its vision for the present and future of its electric cars. Entitled “Mercedes-EQ”, the clips highlight “The Way Forward” for the brand’s models, technologies, and engineering as the automotive industry shifts towards an electric future. With EQ, EQB, and EQE cars set to arrive this year, the automaker is staking a claim in an increasingly competitive space, and providing consumers with a range of options if they are ready to move away from vehicles powered by fossil fuels.
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