May 12th, 2022, YouGov
The pandemic has caused consumers to have a greater reliance on technology that can support their everyday lives, work and wellbeing. But how do consumers in the United Kingdom perceive the brands whose products they use?
We have released this year’s technology rankings, focusing on the consumer electronics category. The brands featured are considered by the public to enjoy the strongest overall brand health, using our Index score (an average of their Impression, Satisfaction, Quality, Reputation, Value and Recommendation scores).
Get in touch to see your brand data
Data was drawn from YouGov BrandIndex which measures consumer perceptions towards brands on a daily basis. The ranking examines the best performing consumer electronics brands between April 1, 2021 and March 31, 2022.
Sony, which has long been synonymous with high-quality home entertainment products, claims the top spot on our list with a score of 37.4, while Sony’s PlayStation brand also appears in our ranking with a score of 21.8.
Battery brand Duracell claims second spot with a score of 31.3, while Panasonic comes in third place with a score of 28.6.
LG comes in fourth with a score of 30.9. After closing its mobile phone business, LG has focused on home appliances, laptops and entertainment products.
Bose, best known for its speakers and headphones, has earned the fifth spot with a score of 24.4, while fellow audio brand Bang & Olufsen lays claim to ninth place with a score of 20.4.
Philips occupies the No. 6 spot on our list with a score of 22.4. While the firm manufactures a plethora of devices, its personal care products such as electric toothbrushes, and its Hue lighting products are likely to come to mind first for most consumers.
Video game brand Nintendo appears on our list at slot No. 8 with a score of 20.9. While Nintendo’s latest gaming system, the Switch, has been out since 2017, the upgraded Switch OLED, launched in 2021, helped breathe new life into the much-loved console.
Finally, camera and lens brand Nikon earned a spot in the top 10 list with an overall score of 19.7.
Discover the brands that ranked best in your region
Australia’s Consumer Electronics Rankings 2022
China’s Consumer Electronics Rankings 2022
Nordic’s Consumer Electronics Rankings 2022
France’s Consumer Electronics Rankings 2022
Germany’s Consumer Electronics Rankings 2022
India’s Consumer Electronics Rankings 2022
Indonesia’s Consumer Electronics Rankings 2022
Japan’s Consumer Electronics Rankings 2022
Saudi Arabia’s Consumer Electronics Rankings 2022
United Arab Emirates Consumer Electronics Rankings 2022
US Consumer Electronics Rankings 2022
Global Consumer Electronics Rankings 2022
Want to know more?
To see your brand health ranking click below to complete a form below and one of our experts will be in touch.
Get in touch to see your brand data
Methodology: This year’s Global Consumer Electronics Rankings 2022 cover 16 markets in all (Australia, China, Denmark, Finland, France, Germany, India, Indonesia, Japan, Netherlands, Norway, Saudi Arabia, Sweden, UAE, UK and the US). For this year’s global list, we created a shortlist of the top ten brands (based on their Index score between April 1, 2021 and March 31, 2022) in each market, creating 160 scoring opportunities in all. Our Consumer Electronics Rankings 2022 methodology awards ten points for placing first, down to one point for placing tenth in each market. The score shown in the global ranking is the total points accrued by each brand across the 160-slot shortlist.