Profile Peek: Red Meat Eaters in America
February 4th, 2022, YouGov

Profile Peek: Red Meat Eaters in America

With rising awareness around nutrition in food and animal welfare causes, many Americans are actively and passively reconsidering their dietary habits. While some consider vegetarianism, others opt to go vegan. Despite this trend, a strong cohort of omnivores remains, and within that subsect, some report eating red meat daily.

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting data on 400,000 variables from 350,000 panelists, marketers and researchers can get a deeper understanding of the 12% of Americans who say they eat red meat every day.

Our latest Profile Peek sheds light on key demographic, attitudinal and, behavioral patterns of daily meat-eaters in the US, identifying how to connect with them via media and advertising, and sharing insights on their buying patterns. This analysis gives brand researchers and advertisers quick and actionable insights into this subset of US consumers, who in addition to consuming red meat daily also consume plenty of content on social media, television, and radio.

The free Profile Peek also provides a unique perception into red meat consumers, including:

  • Demographics
  • Their attitudes and beliefs on social issues
  • Their favorite brands to buy from
  • The social networks they use
  • Which TV channel ads do they enjoy the most

Download the full Profile Peek to discover more about red meat eaters in America.