February 1st, 2022, Christien Pheby
Global YouGov data reveals that, across 17 global markets, one in five consumers say they read reviews for providers of healthcare services (18%). But in some markets, the public are dramatically more likely to check a provider’s ratings before using them.
This is especially true in India (35% - national urban rep) Indonesia (27%- online rep) the UAE (27%) and Poland (26%) – where over a quarter of consumers will check a healthcare service’s reviews in advance of signing up.
At the other end of the scale, Danish (8%) and British (9%) consumers are least likely to look up a provider’s ratings before using them, with Italians (12%), Swedes (13%) and Spaniards (13%) close behind. And though it might be assumed that a heavily privatised market like the US might have greater incentives to check reviews, it’s not really the case: just 14% look up ratings before using a provider.
Does a willingness to look up reviews suggest a greater variety of choice – and does a lack of willingness to look up reviews suggest broad happiness with what’s available on the market/the public healthcare options available? We can conduct a more in-depth study to find out in any of the 17 markets featured in this dataset.
Methodology
The data is based on the interviews of adults aged 18 and over in 18 markets with sample sizes varying for each market. All interviews were conducted online in December 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.
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